ALLEL launches in Dubai!

5th February 2018

With successful skincare launches in both London and Dublin already in the beauty bank, team ALLEL set their sights firmly on the bright lights of Dubai. With scientific skincare kits in tow, team ALLEL and EBWPR headed to the Middle East for a whistle-stop, 48-hour trip.

The first stop was the hotly-anticipated press launch event. A beauty banquet hosted by ALLEL and EBWPR at the swanky Le Cirque restaurant in The Ritz Carlton, Downtown Dubai. With a number of the region’s top-tier titles in attendance (including VOGUE Arabia, Harper’s Bazaar Arabia, Marie Claire Middle East, Emirates Woman and Ana Zahra.com - to name a few) alongside hand-picked influencers. Upon arrival, guests were served anti-oxidant infused cocktails and were treated to a nutritious lunch while they discovered the science behind the brand.

During the insightful Power of Prediction presentation, Dr. Elisabet Hagert truly captured the attention of the beauty-savvy audience detailing exactly why and how our genetics play an essential part in determining the right course of action when it comes to our skin. After the presentation drew to a close, firm friends and founders of ALLEL, Dr. Elisabet Hagert and Dr. Anne Wetter were on hand to give one-to-one consultations to guide each Editor and influencer on the correct path to their dream skin.

With the newfound regional press attention, ALLEL were ready for their on-screen Dubai debut. With an on-camera interview with Harper’s Bazaar Arabia Digital Editor, Sarah Garden underway, she delved into whether our genes truly hold the secret to beautiful skin, as she asked…

Do skincare products that are matched to your DNA really work?

With Sarah’s DNA report sent fast-track from the laboratory in Sweden, Dermatologist, Dr. Anne Wetter was able to analyse her results and compare them with her visual signs and lifestyle factors all important component parts of the ALLEL skincare matrix.

As the interview concluded, Digital Editor Sarah was all set with her tailored three-month course of Swiss-made skincare and supplement regimen.

To watch the ALLEL interview with Harper’s Bazaar in full please click on the below link: https://www.youtube.com/watch?v=nRW_pZNBKxQ

ALLEL skincare is an in-clinic beauty service which is now available exclusively at Biolite Aesthetic Clinic in Dubai. http://www.biolitedubai.com/  +971 4 346 6641 / +971 50 292 0086