Anyone who is interested in the world of beauty will have heard of the Korean obsession with essences! And for good reason. They help to seal in moisture and boost skin quality and hydration, leaving less room for the skin to react to daily stressors. Exuviance have achieved this and more with their new Exuviance Probiotic Lysate Anti-Pollution Essence.
Launching in August 2018, this product has managed to combine three of the largest beauty trends of 2018: probiotic skincare, anti-pollution products and Asian inspired essences. It works to hydrate, rebalance and strengthen the skin, whilst also protecting it against pollution and leaving the skin positively glowing!
On the 17th May, EBWPR and Aesthetic Source decided to host an intimate press launch to share our excitement! Held at The Ivy Private Dining Room in Soho, the journalists arrived and were seated to a lovely spread of pastries, fresh fruit and eggs and avocado before the presentations begun.
Director at Aesthetic Source, Lorna Bowes, began by introducing the product and the expert panel of speakers, including Director of Specialty Beauty New Product Development & Ingredient Innovation at NeoStrata, Marisa Dufort, Consultant Dermatologist, Dr Sandeep Cliff and Strategic Researcher from the Future Lab, Victoria Buchanan. Amongst them, they discussed the product formulation including clinical studies, the effects of pollution on the skin and the emerging beauty trends in the UK market.
Once the presentations had finished, the journalists fired many questions at the experts and were eager to find out more! EBWPR gifted each of them their own Exuviance Anti-Pollution Essence to experience it first-hand, in addition to the ‘Exuviance Pollution Proof Skincare Regime’ within each of their goody bags to treat their skin to some serious TLC.