Wow, what an incredible two days we had at the inaugural NeoStrata European Symposium! Just as we thought we couldn’t learn anymore about skin and treating the skin, the industry blew us away with new studies, new approaches, new methods and new insights.
Both days were packed with talks and demonstrations from world-leading dermatologists - Professor Mukta Sachdev from India, Professor Beth Briden from Minnesota and Britain’s Dr Stefanie Williams, Dr Sandeep Cliff and Dr Martin Wade. The doctors were supported by the industry ‘crème de la crème’ – Dr Ulianna Gout, for her peeling specialisms, Anna Baker for her expertise in facial anatomy and unsurpassed demonstration skills, Lorna Bowes for her passion and expertise in skincare and NeoStrata Company’s director of product development and strategic product innovation, Peter Konish; who explained in great detail the complexities of the ingredients and unique formulations in the award-winning NeoStrata products.
Each day was chaired by beauty and aesthetic arena legends - Wendy Lewis, awarding-winning trade journalist, author and founder of Wendy Lewis & Co Ltd, a hugely successful global aesthetics consultancy in New York, and Nadine Baggott, an award-winning UK journalist and presenter of 25 years, Hello magazine’s beauty director and presenter on ITV’s This Morning and founder of The Beauty Know It All, a Youtube channel that features the dissection of beauty products.
Both chairs also gave fascinating talks about how to sell and market skincare products to customers. Nadine even opened up her own cosmetic bag that consisted of six NeoStrata and Exuviance products to prove that she genuinely only uses clinically-proven skincare. Delegates found both talks hugely informative, with many feeling far more confident to talk through skincare regimes.
Everyone involved in the success of the event left buzzing and full of ideas for next year!
We never fail to be inspired by this ever-evolving industry.