EBWPR was on hand behind the scenes with RADARA at the hotly anticipated Aesthetics Conference & Exhibition 2018 (aka ACE). Having organised RADARA’s masterclass and been dutifully involved in the selection of the expert panel, it was the opening RADARA presentation that was to set the tone for the two-day ACE Conference beauty proceedings.
To kick off the two-day event in style, the RADARA masterclass was hosted by premier Oculoplastic Surgeon, Sabrina Shah-Desai in conversation with respected journalist, Alice Hart-Davis.
With the topic in conversation as: ‘How to master the art of eye rejuvenation; with and without needles,’ the auditorium was flooded with clinic owners and industry insiders, ready and waiting to hear all about the latest in eye patch technology from Innoture Ltd. With Sabrina on hand to explain the micro-channelling technology and Alice Hart-Davis probing into why RADARA needs to be part of our nightly, anti-ageing regimen, the audience was in for an eye-opening and informative treat. During the hour-long beauty masterclass attendees were able to try the latest RADARA Eye Targeted Skincare offering on for size.
Why is RADARA so unique and how does it work alongside other anti-ageing treatments?
“For me, what is so interesting about RADARA is that it is letting you push in the Hyaluronic Acid superficially at a higher point which lets us inject safely underneath at the cheek juncture. Enabling us to combine both types of treatment, topical and injectable.”
Dr Sabrina Shah-Desai
Down in the conference hall every corner was covered with breaking beauty products nestled amongst the scheduled talks with seasoned professionals. Whether talking about the latest in injectable techniques or advances in anti-ageing technology and machinery, this was a 360-degree approach to educating about anti-ageing for the face and body. The RADARA stand (36) saw a constant stream of public and professional interest resulting in a sell-out of their 28-day treatment boxes on the first day. With stock refilled, it was a hop to the RADARA dinner, organised by EBWPR at Islington’s hidden gastronomic gem, Frederick’s.
In the private dining room, the CEO of Innoture, Ken Jones hosted a table of pioneering Aesthetic Doctors and opinion leaders. In attendance were Dr. Benji Dhillon of PHI Clinic, Celebrity Facialist, Debbie Thomas, Dr Arturo Almeida and Dr Sophie Shotter, to name a few. After a welcome champagne reception, a decadent three-course dinner ensued accompanied by a round-table discussion about the latest in beauty technology. With EBWPR in charge of the proceedings, topics up for discussion were new product development, in-clinic patient feedback and whisperings about the latest in patch technology from RADARA.
With the RADARA patch party drawing to a close and all stock well replenished for the next day of beauty business, Innoture Ltd CEO Ken Jones’ had the last word, “If we look at the remarkable success of Botox, (of which he was fundamental) I think RADARA is a true innovation.” – We just have to wait and see!